07 | 19

Wiko news


Wiko is pursuing its global expansion entering the USA.

It is official now. Wiko enters the US market thanks to a partnership with Boost Mobile, a subsidiary of Sprint, the 4th largest mobile operator in the USA1. Wiko RIDE™, simply essential smartphone, comes with 4G velocity giving a smooth internet browsing experience and a 5.45" display to enjoy your favorite content. It is a huge opportunity for the company to offer to American smartphones buyers a trustable alternative to local “giants”.

Brandy Kang, CEO of Wiko USA, says: “The North American market has a huge potential for a brand as Wiko. Our industrial and R&D capacities, and the strength of our European brand image, open a lot of opportunities to anticipate and meet the local carriers’ and partners’ requirements. Our target is to become very quickly a significant player in the US.”

“We’re excited to be exclusively launching the Wiko RIDE™ in the US.”, said Boost Mobile Senior Vice President of Sales and Marketing Angela Rittgers. “We aim to make reliable, quality phones a reality for all consumers, and know that with this price point, paired with our no-contract plans, Wiko RIDE™ will make a great addition to our line-up for Boost customers.”.

Born in France, Wiko is now present in more than 30 countries in Europe, Africa, Middle East and Asia. In Western Europe, Wiko is #4 position2 within a very competitive smartphone environment in 2018. With the opening of the USA, the brand enters a new era of its worldwide development.

To know more about Wiko: Visit our youtube channel

1. Top US Wireless Carrier Metrics Q2 2018, Strategy Analytics
2. Market share in volume, full year 2018, open market


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